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Digitaalisten markkinointikanavien hyödyntäminen rakennusalan tukkukaupassa
(2020)
Digitaalisen teknologian kehittyminen on muuttanut kuluttajien käyttäytymistä laajentamalla informaation lähteitä ja tarjoamalla entistä helpomman tavan valita, vertailla ja tutustua tarjolla oleviin tuotteisiin ja palveluihin. Internet...
The development of digital technology has changed consumer behaviour by expanding the sources of information and by providing an even easier way to choose, compare and explore the products and services available. The importance of Internet visibility has rapidly shaped corporate marketing strategies, which are now designed to cover digital platforms such as social media and search engines in which companies can compete for the attention of customers equitably with large companies. This Bachelor’s thesis investigated the use of digital marketing in improving the internet visibility of a construction wholesale company. The objectives of the study were to carry out a trial run of marketing on three digital marketing platforms and to find the best marketing method to drive traffic to the client’s website. The results of the study indicate that Google Ads is the most appropriate marketing platform for driving traffic. The campaigns were able to map the performance of each digital marketing platform in terms of clicks, reached goals, and extending sessions. The trial use of digital marketing succeeded in gathering valuable information for planning the client’s future marketing campaigns....
The development of digital technology has changed consumer behaviour by expanding the sources of information and by providing an even easier way to choose, compare and explore the products and services available. The importance of Internet visibility has rapidly shaped corporate marketing strategies, which are now designed to cover digital platforms such as social media and search engines in which companies can compete for the attention of customers equitably with large companies. This Bachelor’s thesis investigated the use of digital marketing in improving the internet visibility of a construction wholesale company. The objectives of the study were to carry out a trial run of marketing on three digital marketing platforms and to find the best marketing method to drive traffic to the client’s website. The results of the study indicate that Google Ads is the most appropriate marketing platform for driving traffic. The campaigns were able to map the performance of each digital marketing platform in terms of clicks, reached goals, and extending sessions. The trial use of digital marketing succeeded in gathering valuable information for planning the client’s future marketing campaigns....
Sähköiset järjestelmät apuna Urheilulinnan asiakasmäärän ja näkyvyyden lisäämisessä
(2019)
urheiluvälinekauppana. Tarkoituksena oli käyttää viittä eri järjestelmää, joita tutkimalla ja käyttöönottamalla pystyttäisiin lisäämään asiakasmääriä sekä saamaan Urheilulinnaan lisää näkyvyyttä. Sähköisiin järjestelmiin kuului tässä työssä tori.fi verkkokauppa...

